I am a writer and editor based in Berlin.
I guess I’m also a Content Strategist, but I’ve always thought that “Content Strategist” is just a fancy, corporate term for editor.
I write “stories” and “copy” and “copy that’s a story.”
E.g. I wrote a story about Polish bras for The New York Times: https://www.nytimes.com/2019/12/25/style/polish-bras.html
Content strategy + SEO consultant
Every company is now a publishing company.
The most successful companies take that responsibility seriously.
I bring my experience as an editor at The New Yorker to my content marketing work. I apply the same level of rigor, editorial quality, and ambition.
I match it with what I’ve learned about digital marketing to help startups grow.
It’s entirely possible to achieve business goals with smart and entertaining content produced by human beings.
And it’s entirely possible to publish smart and entertaining content outside of legacy media.
E.g. The articles my team produced at Clue regularly appeared above Wikipedia for Google searches in the U.S., Brazil, and Mexico, for terms like “orgasm” and “menstrual cycle.“ My work increased organic traffic from 50,000 to 4 million monthly sessions in under 2 years.
I like aiming big and I like doing it right.
Creds
I’ve led content at several health apps with topics that I couldn’t talk to my family about: sex, poop, and periods.
I was VP Content at Kama (sex), Director of Content at Cara Care (poop), and Head of Content at Clue (periods).
What MIT’s Nieman Lab said about my work at Clue:
http://www.niemanlab.org/2018/03/the-internet-is-telling-you-youre-pregnant-dying-or-both-clue-wants-to-do-better/
Before all that, I learned how to be an editor during 5 years at The New Yorker (intern —> managing editor of website). I was also the managing editor at National Journal‘s print magazine in DC (RIP—it was non-partisan political longform for a readership of lobbyists and members of Congress).
More detail on my work history is on LinkedIn, if you’re curious.
Email me! I like getting emails from human beings: cormier.amanda.l at gmail dot com
Photo by Delphine Millet
Amanda Cormier 